Leanne Brown wrote Good and Cheap as the capstone for her master’s in food studies from New York University. After it went viral online as a PDF that has been downloaded over 700,000 times, Leanne launched a Kickstarter campaign to self-publish the book. Hundreds of thousands of viewers watched her video and donated $145,000, funding a 40,000-copy print run. The edition she published as a result of the campaign won the 2015 IACP Judge’s Choice Award. She and her husband live in New York City.