Laney Crowell wants to redefine beauty. As the founder of The Moment, she is doing just that as she embodies the confidence and connectedness that natural beauty is all about. Not knowing a soul, Crowell moved to New York from California to pursue a mission of self-discovery and a fondness for fashion journalism. Crowell made her own way, becoming steeped in the editorial world at Elle and Lucky magazines. After working in editorial, she went brand side for five years at Estee Lauder, during which she ran their digital editorial department. Now she’s using her experience to talk about beauty in a way that's bigger than oneself and more than skin deep.