After starting a career in directing art galleries in San Francisco, Keith Moore made the jump into the health and fitness industry believing that “there had to be a better way to promote and give voice to a healthy lifestyle.” Developing innovative and consultative ways to brand, market, and position health clubs, he began with ClubCorp in the mid-1990s, focusing on tennis properties.
Moore oversaw nine clubs in California after moving into fitness and multi-sport clubs with Club One in San Francisco. There, he created fitness marketing and membership programs that were featured in numerous national publications such as Wall Street Journal and San Francisco Chronicle. In 2003, Keith and his family moved to Denver, where he began working as the West Region sales and marketing director for Wellbridge. At that time, he was overseeing 13 multi-sport clubs in four states. Keith joined Pura Vida in 2008, spearheading the evolution of the club’s brand and offerings. “Developing Pura Vida and SpaVital has been amazing. It’s wonderful to be surrounded by friends who value health and wellness in their daily life.”