Jeff Rogers, a fitness enthusiast, is the creator and owner of the new workout DVD, Everyday Exercise. This fitness program (or regimen) ignites a change in perspective of current fitness trends. It frees your mind of feeling like exercise is a burden. Jeff believes fitness is a lifelong process between you and your body. His formula for successful and habitual exercise begins with that belief. Everyday Exercise is a workout created to get you fit for life. His DVD and workout classes are also filled with great music (previously made a workout DVD with Bon Iver) which he believes goes hand in hand with his approach to fitness.