Hallie Rich

Hallie Rich is proud to be a third generation vitamin industry executive and entrepreneur. She has followed in her family’s lauded footsteps as an innovative force in that industry with the creation of the award winning alternaVites vitamin and mineral brand of melt-in-your-mouth powdered vitamins for both adults and children.…

Hallie Rich is proud to be a third generation vitamin industry executive and entrepreneur. She has followed in her family’s lauded footsteps as an innovative force in that industry with the creation of the award winning alternaVites vitamin and mineral brand of melt-in-your-mouth powdered vitamins for both adults and children. She has redefined how people take their daily vitamins, especially for the immense portion of the population who cannot swallow vitamins and for those looking for alternative options for their children. She is regarded as a pioneer and expert in her field and was recently elected to the Board of Directors of The Natural Products Association East. Hallie is also the co-author of the highly anticipated health and wellness book, “Should I Scoop Out My Bagel?” (Skyhorse, 2016). Hallie received her BA with honors from the University of Michigan. She is also the co-founder of Rich in Love, a charity that raises money for cancer research and prevention programs.

Ilyse Schapiro, MS, RD, CDN, is the Founder & President of Ilyse Schapiro Nutrition, a nutrition counseling and consulting practice. As a nationally recognized expert in the field of nutrition, Ilyse is sought after time and again to offer perspective on nutrition trends and healthy living. Before launching her own private practice, she was a dietitian at Joy Bauer Nutrition and served as a clinical dietitian at the Hospital for Special Surgery. Prior to pursing her graduate degree in clinical nutrition and dietetics from New York University, Ilyse served on the publishing team at Men’s Health magazine. Ilyse's work at the award-winning publication inspired her to pursue her personal passion for health and wellness.


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Hallie Rich is proud to be a third generation vitamin industry executive and entrepreneur. She has followed in her family’s lauded footsteps as an innovative force in that industry with the creation of the award winning alternaVites vitamin and mineral brand of melt-in-your-mouth powdered vitamins for both adults and children.…

Hallie Rich is proud to be a third generation vitamin industry executive and entrepreneur. She has followed in her family’s lauded footsteps as an innovative force in that industry with the creation of the award winning alternaVites vitamin and mineral brand of melt-in-your-mouth powdered vitamins for both adults and children. She has redefined how people take their daily vitamins, especially for the immense portion of the population who cannot swallow vitamins and for those looking for alternative options for their children. She is regarded as a pioneer and expert in her field and was recently elected to the Board of Directors of The Natural Products Association East. Hallie is also the co-author of the highly anticipated health and wellness book, “Should I Scoop Out My Bagel?” (Skyhorse, 2016). Hallie received her BA with honors from the University of Michigan. She is also the co-founder of Rich in Love, a charity that raises money for cancer research and prevention programs.

Ilyse Schapiro, MS, RD, CDN, is the Founder & President of Ilyse Schapiro Nutrition, a nutrition counseling and consulting practice. As a nationally recognized expert in the field of nutrition, Ilyse is sought after time and again to offer perspective on nutrition trends and healthy living. Before launching her own private practice, she was a dietitian at Joy Bauer Nutrition and served as a clinical dietitian at the Hospital for Special Surgery. Prior to pursing her graduate degree in clinical nutrition and dietetics from New York University, Ilyse served on the publishing team at Men’s Health magazine. Ilyse's work at the award-winning publication inspired her to pursue her personal passion for health and wellness.


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