Brock Cannon is the Amazon No. 1 best-selling author of the book The Switchback Approach, a vegan ultra-endurance athlete, ski bum, dad, and lover of the mountains, people, and personal development. Brock's life coaching practice helps people transform their lives through his unique approach, which he calls "gratitude therapy." He is passionate about helping people connect to their best and highest self through optimal health and wellness, spending time in nature, and helping others to find careers that they genuinely enjoy. He splits his time between New York City and Salt Lake City, Utah.