Anna Potter

Anna Potter

Anna Potter is the founder of Swallows & Damsons, a UK-based flower shop with a worldwide reach (@swallowsanddamsons on Instagram). Founded in 2008, Swallows & Damsons has remained a little flower shop in the heart of the community whilst contributing internationally to Design Sponge, Food 52, Elle Decoration, The Telegraph and creating content for Gucci and Architectural Digest.

Known for bringing an unexpected and uniquely wild feel to floristry, Anna moves beyond the confines of blooms in floral decoration, incorporating a wealth of natural products and curiosities to her arrangements and installations. Celebrating imperfections, subtlety in color and form in her designs, with inspiration from the rich darkness of the Dutch masters, Swallows & Damsons are modern day influencers in a new wave of floral art and design.