Today, 66,000 eager fans will pile into the U.S. Bank Stadium in Minneapolis for a night of sport, camaraderie—and compostable nacho cheese cups. For the first time ever, the Super Bowl will be a nearly zero-waste event.
The NFL has partnered with PepsiCo to deck out the stadium with recycling and composting bins as well as employees to tell attendees what goes in each. Food services company Aramark is lending a hand by swapping out its plastic food containers with compostable ones. Once the postgame buzz dies down, the stadium plans to donate leftover food to a local food bank and repurpose décor and construction materials. In doing so, the hope is that 90 percent of waste—over 40 tons—will be diverted from the landfill. The remaining trash will be transferred to an incinerator to be burned for heat. While this is a somewhat controversial strategy, it further demonstrates a commitment to leaving no waste behind.