Do you ever go to work feeling less than excited? Do you have another passion in life that your friends and family often come to you for advice or help with? Imagine waking up next Monday morning knowing that you could afford to live by focusing on that passion of yours.
This was my story.
My name is Tero, and I’m the founder of the mushroom and superfood company Four Sigmatic that today includes a team of 15 people, and sells its products in 55 countries around the world. Only five years ago, I was sitting in a cubicle of a large corporation without a clear plan of how to pursue my greatest passion.
I grew up on a farm in Finland, which has been in our family for at least 13 generations, and started foraging for food at an early age. My mother, who taught at a nursing school, also taught me everything she knew about human physiology and anatomy, while my father put me into an environmental school to learn about the planet and its plants. Later, I studied chemistry and even won an innovation award for a rare mushroom business venture.
I was always passionate about agriculture, nutrition, and optimal human performance. I worked with professional athletes helping them with personal nutrition, but that didn’t pay the bills, nor did it quench my thirst to travel the world. So I ended up going to find "normal" work like most of us do. I worked for a University in Canada, teleworked for a management-consulting firm while gallivanting around Southeast Asia, and finally found myself sitting in that cubicle of one of the world’s largest companies in their European headquarters.