Sometimes it's exciting when a new type of skin care product hits the market. Other times, you're left wondering whether you actually need it. Take powder cleansers for example—a trendy product this year. They're different from traditional cleansers and feel slightly more exotic but not gimmicky because they're both effective and practical.
For many other new products, there's some (totally warranted) skepticism. "The phrase 'pressed serum' is unusual and catches your attention, so I understand why it seems alluring," said Sarah Villafranco, M.D., founder of Osmia Organics.
The most famous pressed serum on the internet, and arguably the one that defines the entire category, is a Korean beauty product, Tundra Chaga Pressed Serum. It's a best-seller on popular Korean beauty retailer Glow Recipe and is notably made of 60 percent chaga mushroom, one of mbg's favorite adaptogens. According to Google Trends, the term "pressed serum" peaked in 2017 and continues to trend upward.
How necessary and worthwhile are pressed serums, really? Let's take a look.