Outdoor Voices Founder Tyler Haney On The Future Of Athleisure And Redefining Recreation

Photo: General Catalyst

Tyler Haney is the founder of Outdoor Voices, a brand that has been making waves in the athleisure space in recent years. She launched OV in 2014, when she was still a business student at Parsons. A West Coast native, Haney got burnt out on sports and decided to move to New York City to try her hand in the apparel industry. In our conversation, she talks about first pitching her idea to investors, when she was filled with self-doubt, and the moments that kept her going. Tyler has goals beyond athleisure. She wants to redefine "recreation" to mean moving your body and connecting with nature. Tune in to hear why she wants people to do things that make them feel good, for the joy of it, and let go of the pressure to perform.

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