It's not an exaggeration to say the wellness world is obsessed with turmeric. Its anti-inflammatory properties are well-researched, and its startling marigold color has spawned a million Instagram likes. While we're all about whipping up a turmeric latte or indulging in some turmeric-sweet potato muffins, these recipes are designed around turmeric, making it the star of the show. Jamie Kantrowitz, the co-founder of Countertop Foods, recognized a problem with typical consumption of the super-spice: like most supplements, for turmeric to be effective, it needs to be eaten regularly—once, twice, even three times a day. A turmeric latte every week or so, while delicious, isn't enough to experience the potent benefits.
At the same time, inflammation was having a serious impact on her own life. "I chose a work path of high intensity startups and political campaigns which, for years, had me burning the candle at both ends," the serial entrepreneur (she was one of the early members of the leadership team at MySpace) says. "Life and a family history of hormonal imbalance and autoimmune disease really took a toll on me while I was going through the process of trying to have my first child. My body's adrenals were just shot, not only challenging my fertility and body but culminating in various periods of fatigue, mood swings, anxiety, and depression. No doctor really had an answer to treat the origins, just the symptoms. I already loved cooking and food, and via this started to find my way to partially healing some of these long term issues with understanding food and it's role in treating inflammation."
She teamed up with Nicole Rice, a doula and ayurvedic educator, to get her own health back on track, and that partnership eventually evolved into the creation of Countertop, a line of turmeric-infused products meant to be integrated into daily life. The line is debuting with a Golden Ghee and a Golden Honey. We tried both, and these are our thoughts.