The U.S. Olympic Team got a serious winter-ready wardrobe upgrade for this year's games in South Korea. Of course, style and aesthetics are chiefly regarded as an important factor when designing the jacket, but this year’s games invite a somewhat more novel consideration into the mix: warmth.
With temperatures in South Korea expecting to plummet to an almost unfathomable 7 degrees with wind chill, this year’s Olympics are expected to break the record for coldest games in history since the 1994 Norway games. Athletes have trained under intense conditions to prepare for their performances under the spotlight, but the inclement weather have many wondering how the extreme cold will weather interfere with their safety and performance? Well, Team USA made a proactive decision to invest in some high-tech gear to help battle frigid temperatures.
Designer Ralph Lauren, the official outfitter of the 2018 games, teamed up with engineers to design a parka jacket and bomber jacket set equipped with self-warming and heat-tech capabilities. "We knew about the cold and hit on the idea of using wearable technology to keep our athletes warm," Ralph Lauren’s chief innovation officer David Lauren told Scientific American.