Sweetgreen Is Changing The Game When It Comes To Transparency. Here's How

mbg Senior Sustainability Editor By Emma Loewe
mbg Senior Sustainability Editor
Emma Loewe is the Sustainability Editor at mindbodygreen and the author of "The Spirit Almanac: A Modern Guide To Ancient Self Care."
Sweetgreen Is Changing The Game When It Comes To Transparency. Here's How

Photo by Sweetgreen

Last week, Sweetgreen unveiled a new winter menu packed with seasonal comfort ingredients like roasted root veggies, sunchokes, and squash. While the Brussels sprouts (an office-wide fall favorite) will be missed, the menu revamp is an important reminder that—despite what our local produce aisle may say—fruits and veggies don't grow year-round.

Today, the eatery took their commitment to sustainable sourcing a step further by announcing their company-wide New Year's resolution: to show consumers where their salad really comes from. Their Real Food campaign will follow seasonal ingredients from farm to bowl.

"Throughout 2018, we'll take you under the hood to see how we source and cook real food at scale," the campaign announcement reads. A teaser video traces ingredients back to distribution facilities and fields around the Northeast, and we can't wait to see where they take the series. Kudos to Sweetgreen for stepping up to add some much-needed transparency to the industry and reminding us that all food tells a story.

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