Get The Glossy Look With Green Beauty, According To Insta-Famous Makeup Artist Katie Jane Hughes

Photo: @katiejanehughes

For years, committing to natural, nontoxic, or green beauty and shopping at a place like Sephora were mutually exclusive. Big beauty retailers didn't stock green brands, and green brands often preferred smaller, indie retailers anyway.

Flash-forward a decade, and that is no longer the case. The industry has come a long way when it comes to making products accessible that are better for us and the environment. It's not as black and white as it used to be—there is an entirely new skin care category whose products prioritize consumer safety and sustainability over all else and include nontoxic synthetics; larger corporations like Unilever and Procter & Gamble are embracing new, safer preservative technology for existing products and acquiring indie brands that have already established safe ingredients as part of their vision for the future. Many traditional beauty retailers now have a designated section for natural beauty, and earlier this month, Sephora announced its clean beauty initiative, in which it will label products formulated without surfactants (sudsing agents), sodium laurel sulfates (SLS), formaldehyde, phthalates, musks, or mineral oil.

Photo: @katiejanehughes

Even with all the aforementioned progress, one perpetual pain point of nontoxic beauty has been color cosmetics. Giving up bold lips, smoky eyes, and foundation has been par for the course when switching to natural formulas. Until recently, there was just nothing natural that compared to the Fentys, MACs, and NARSes of the world. But even that's beginning to shift. To celebrate, we chatted with makeup artist Katie Jane Hughes, known for her signature "glossy" look to her 137,000 followers on Instagram, on how to get this glossy, millennial pink look, naturally.

1. Prep the skin with a luminous foundation.

Hughes recommends Ilia True Skin Serum Foundation as a luminous base. "It gives about 30 to 40 percent coverage," she said, and imparts a glossy glow.

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2. Use a cream eye shadow.

Next, use a small fluffy brush or your fingertips to apply a cream eye shadow by sweeping into the inner corner and then out toward the brow so you get a wash of color. Jillian Dempsey lid tint in lilac is a close match to the shade pictured in her Instagram photo.

3. Apply mascara, and let it dry.

Apply your favorite natural mascara in a zigzag motion, and allow it to dry, adding a second coat if desired.

4. Get lid-glossy.

Using the same brush you used for the eye color, dip it into a holographic highlighter like Rituel de Fille's Rare Light Luminizer or Jillian Dempsey's lid tint in Dew. Use very light pressure so you don't move too much of the color underneath. Pro tip: "Anything glossy on the eyelid is 150 percent going to crease and move," Hughes said. "Any texture on the eye will crease. It makes the look more organic-looking, in my opinion." Good to know that the glossy look is fleeting!

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5. Apply blush and highlighter.

Hughes recommends the Kosas cream blush on the cheeks and a highlighter combo called Color + Light Creme in 8th Muse. She recommends dabbing the blush on the apple of the cheek and using warm fingers to pat it into the skin, and applying the highlighter on cheekbones for a super-glowy look.

6. Diffuse your lip.

Use the Flirt shade by Spela. If you want a diffused look, use a small fluffy brush to apply the color and a cotton swab to clean up any minor mistakes.

Want to make your eyes look bigger and brighter? These tips by a green makeup pro are tried and true.

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