After 15 years in the fashion industry, designer Mara Hoffman decided it was her time to disrupt it.
"I had a breaking point where I didn't want to show up anymore. I was too aware of the problem—the impact of the industry as a whole," she tells mbg from the Pratt Institute's Brooklyn Fashion + Design Accelerator, where she's accepting the award for Brand Leadership in Advancing Sustainability. "It was kind of change or die."
The impact Hoffman speaks of can be felt all across our oceans, farms, and landfills. She knew that in order to align her business with her morals, she'd need to give it a sustainable makeover.
Though Hoffman had spent years grappling with the environmental implications of the fashion industry, she wondered if her business was too far along for any sweeping foundational changes. But this tipping point nudged her to gradually start cleaning up her supply chain, fabric sourcing, and business model.