Giada de Laurentiis is one of the most known faces of the food world, with best-selling cookbooks, a number of Food Network shows, and a namesake Las Vegas restaurant. Now, she's partnered with Simply 7 to empower other women, an act she thinks is especially important in the wake of the #metoo movement rocking the culinary world and so many other industries. "You can't possibly have been a woman in this business for as long as I have and not been caught in the misfire of certain things, " she says. "It's time we speak out. It's wonderful that women are all rallying around each other, and in the end we'll be in a better place for it."
For her new line of gourmet Italian popcorn with Simply 7, they've committed to sourcing as much of the non-GMO blue and red kernels from female farmers as possible. "We actually wanted to source exclusively from female farmers," she told mbg, "but sadly, we found that wasn't possible at this point. We're dedicated to sourcing as much as possible with female farmers, working with Fund Her Farm to do so. The end goal is to source all of our corn from female farmers. Men overall over the years have done a better job of empowering and helping each other, and it's time for women to do the same. It's important for our children and the future of our country to know where our food comes from and to empower small farmers—especially female ones."