Katie Sturino's megawatt smile and grounded presence are magnetic, quietly and confidently demanding attention. Sturino is like the calm eye of a moving storm—her assistant handles her three adorable, Instagram-famous rescue pups Toast, Pants, and Muppet, as she seamlessly engages in conversation with the growing crowd of mbg-ers, posts to Instagram, and poses for photos within minutes of her arrival. "Oh, is Pants handing out her résumé already?" she quips. Each pup has her own made-up personality on Instagram, revealing Sturino's smart, refreshingly un-PC dry sense of humor. Toast, with almost 400,000 followers, is the diva; Muppet is usually wasted; and Pants is perpetually unemployed, shamelessly self-promoting with the hope of landing a new job.
Managing her dogs' Instagram accounts is a labor of love, a fun way for her to spend time with her pups while bringing attention to a cause she strongly supports: championing rescue pet adoption. When she's not with them, she's running her empowering blog, the 12-ish Style, designed for "12ish to 18ish girls living in a size 2 world," or appearing as a guest host of Project Runway's Behind the Seams, a YouTube show that gives passionate fans the inside scoop. But the newest venture to capture her imagination is her recently launched, all-natural beauty line, megababe.