Califia Farms Founder Greg Steltenpohl On Kick-Starting Two Major Wellness Trends & The Health Crisis That Almost Killed Him
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Greg Steltenpohl is the man behind not one but two major brands in the health-food space—Odwalla juices and Califia Farms nondairy milk and milk products. As perhaps the first environmental sciences graduate from Stanford (he shares that story in depth in the podcast), Greg started his career when a book literally fell off a shelf and into his lap at a bookstore—and forever changed his life.
In this podcast episode, Greg opens up about building Odwalla into a multimillion-dollar brand (it was eventually bought by Coke) and the hardships he faced along the way, including how he bounced back from the 1996 E. coli outbreak that could've sunk the company. He also gets personal, diving into his personal health crisis, the time doctors told him he had 48 hours to live, and how the entire ordeal ultimately gave him a new perspective on business and life.
Now, Greg runs the nondairy juggernaut Califia Farms, which has single-handedly shaped the alternative milk space. He shares his secrets to building not one but two multimillion-dollar businesses and what's next for the brand.
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