Target Just Launched A New Line Of Paraben-Free Fragrances

Contributing Wellness & Beauty Editor By Lindsay Kellner
Contributing Wellness & Beauty Editor
Lindsay is a freelance writer and certified yoga instructor based in Brooklyn, NY. She holds a journalism and psychology degree from New York University. Kellner is the co-author of “The Spirit Almanac: A Modern Guide to Ancient Self Care,” with mbg Sustainability Editor Emma Loewe.
Target Just Launched A New Line Of Paraben-Free Fragrances

Photo by Target

Target has announced that, as of today, it's carrying Good Chemistry, its first exclusive fragrance collection. The better-for-you scents are vegan and paraben-free, made with essential oils to capture the natural look and feel Target's consumers are demanding.

The scents themselves nod to different character traits—according to Target's website, they are: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected. Each collection reflects a different archetypal design, spanning from ultra-feminine to unisex and artsy to more earthy and masculine. Names like "Silver Coast," "Day Dreamer," "Wild Child," and "Brainiac" show there's something for everyone.

As if that wasn't enough, clean beauty brand Pacifica's expanded fragrance range is also launching at Target today with eight new scents inspired by wanderlust and island dreaming, all formulated without alcohol, phthalates, sulfate, and parabens. It's a good day to follow your nose!

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