Color Therapy Just Made Its Way Into Athleisure & We're All About It
Color therapy has its old-age roots in wellness, but Outdoor Voices just gave it a whole a new twist.
The athleisure cult favorite just launched a new collection, OV.ENERGY, featuring four different top and legging combos called "Energy Packs." Each of the four energy packs includes a top and bottom in bold hues that prioritize different energies and moods. The collection applied color theory as a way to elevate the brand's OG ethos: When you look great, you feel great.
Take the Lilac Energy Pack and the Flamingo Energy Pack, for example. The lilac is a cooler tone that aims to unearth a sense of coolness and calm confidence while the flamingo pink motivates passion and vibrance. And if you know Outdoor Voices, you know that color is essentially the backbone of the brand’s DNA. "Color is what motivates people. Color is energizing. Color is our strength," Tyler Haney, founder and CEO said in a press release.
And how about the models featured in the ads for the new collection? Women of all backgrounds, beaming in their strength—a true testament to the brand's commitment to and enthusiasm for creating a community of all people eager to move for fun and health. And even more so, an in-real-time You. We. All. wellness nod to a T.
When the brand recently released its Flamingo Pink set, the hue sold out almost instantly. Now, customers can stock up on all their pink needs since the Lilac and Flamingo packs are currently offered at a special packaged rate of $95—saving you around $30 to $40 in the long run. All packs are now available exclusively at OV.ENERGY.
In the spirit of #doingthings, these colorways and athleisure set options might just be the motivation to get you energized and moving in this summer heat—no matter your fitness calling.