The new rules are: There are no rules. Hurrah! Right? Dress codes have now been ditched for a kind of rampant individualism, in which dressing for any occasion is whatever you want it to be. Unsurprisingly, pajamas have remained a constant in fashion's revolving door of trends—and no, I'm not talking about Bridget Jones' reindeer iteration. So how do you sloth out in style? Why, with PJ-meets-real-life-clothing brands! Whether it be silky striped bottoms, graphic-printed camis, robes, or full sets, now is the time to go all-in—in head-to-toe prints if you're really bold—out in public. Consider sleek accessories to complete your look so that no one will actually assume you just rolled out of bed. Oh, and maybe lose the sleep mask...
Go head head-to-toe, or not, and choose from either of these fabulous nautical beauties that can be pared back with current wardrobe staples—the silky shirt with vintage-inspired jeans or the printed pants with a tee. Conceived by creative directors Poppy Sexton-Wainwright and Lauren Leask, the company, named for a combination of the duo’s mothers’ maiden names, takes its inspo from the sea and global travel, with extra attention paid to sustainability and green manufacturing processes. Asceno Dutch Blue Stripe Printed Silk Pajama Top ($160) and Trousers ($150)
Sometimes the best wardrobe staples to have on hand are those that you can quickly throw on and feel amazing in. Instant upgrades, if you will. These usually come in the form of something that’s versatile, flattering, and add a certain level of polish. Step forward the robe coat! What’s more, this color-block piece can be paired with a tee and jeans for a boho look that's mighty spirited. ALAS has built a reputation (Gwyneth is a fan, no less) around sustainably produced sleepwear, with each clothing item made from seed to cloth in India under fair trade standards. ALAS Color Block Robe ($170)
Desmond & Dempsey
While this nightdress is a far cry from the T-shirt and boxer shorts you might actually wear to bed at night, you can roll out of bed (literally) and straight into the office with this hand-painted palm-print nightdress. Nice enough to pass as a real-life dress, you'll feel like you're not wearing sleepwear, and the company is just as stylish as it is socially and environmentally conscious—original prints and textiles are hand-loomed by local artisans. Desmond & Dempsey Bocas Print Luxury Cotton Women's Nightie in Aqua ($110)
We can never grow tired (pun intended) of such a comfortable trend that just so happens to be chic, too. Acid-green stripes, that come in fair-trade cotton for maximum lounging and maximum wow-factor, make for perfect sleepwear, but, separate or together, we kind of see them hitting the streets, too. J.Crew Striped Pajama Short ($39.50) and Shirt ($49,50)
Silk robes make great lightweight summer coats, and when the weather is warming up, they're an outerwear contender extraordinaire! Why? You can literally upgrade your whole outfit just by tossing one on over ANYTHING. Mango has followed in the footsteps of fast-fashion competitors, by making moves on the eco-friendly and ethical production front. This spring, the Spanish company launched Mango Committed, a 45-piece sustainable collection made up of 25 women's and 20 men's styles. Mango Embroidered Robe ($79.99)