Beloved by beauty editors and insiders alike, Beautycounter's lipsticks are a true fan favorite. Thanks to jojoba esters and castor seed oil, the velvety formula practically glides across your lips. And that color payoff? Nothing short of brilliant: a vibrant, classic red that leaves a satin finish. Evidence that vegan makeup certainly doesn't skimp on bold color.

Color Intense Lipstick, Beautycounter ($34)

A vegan and cruelty-free option, this blendable blush is a must-have. The peachy shade is perfect for just a hint of color—a staple for that slightly flushed, "no-makeup look." With vitamin E for some welcomed nourishment, this blush is your go-to for a subtle glow. You'll have people wondering whether you just left a yoga class or went for a brisk jog. You know, sans sweat. 

Blush, Mented Cosmetics ($22)

Despite the ode to lactose, Milk's entire brand is 100% vegan—meaning you can't really go wrong with any of these gorgeous formulas. Perhaps our favorite is the lip-to-cheek multiple, formulated with mango butter, avocado oil, and apricot oil to hydrate your skin plump as you blend in the pigment. Tap on your cheekbones and lips to amp up your features and provide natural-looking color. 

Lip + Cheek, Milk Makeup ($28)

A favorite from celebrity makeup artist Camara Aunique, this concealer is the perfect antidote to bleary-eyed mornings. Why? It's purple upon application, meaning it instantly brightens dark spots for any skin tone. (It also contains vitamin C, just in case you needed some extra brightening properties.) Just apply wherever you need to lift and even, blending in for a seamless finish. Dull and sallow skin no more. 

Alpenglow, Journ Beauty ($39)

Looking for a mascara that leaves your lashes feathery soft? This Juice Beauty mascara has them covered, with a formula that volumizes beyond belief. Thanks to vitamin E and organic aloe vera juice, your flutters are conditioned, never crunchy or clumpy. Plus, it's Leaping Bunny certified cruelty-free.  

Phyto-Pigments Ultra-Natural Mascara, Juice Beauty ($24)

Another bold number that proves vegan makeup is far from boring. For showstopping neon lids, swipe a couple of layers of this fun liquid shadow (the more layers, the more matte it will appear; apply a single swipe for a more sheer look). If you're looking to upgrade your winged liner game, feel free to also brush it on as a thick eyeliner. Ball's in your court, here. 

Pretty Filter Mattish Liquid Eyeshadow, Touch In SOL ($16)

This finely milled powder bronzer glides effortlessly on the skin for a rich, smooth finish. Whether you're going for a full contour or an allover bronze, this formula is versatile and blendable (the texture feels nothing short of velvet). Pro tip: Use a large, fluffy brush on the collarbones and décolletage for a natural, sun-kissed look.

Summer Skin Velvet Matte Bronzer, LAWLESS ($38)

Ever met a foundation that's full-coverage, yet buildable? Enter UOMA Beauty's vibrant-matte finish, with a weightless formula to blur imperfections in a resounding 51 shades. A caky cover-up this is not: You can customize your coverage with the application, warming it up between your fingers for more of a sheer foundation. 

Say What?! Foundation, UOMA Beauty ($39)

Brow gels are admittedly more difficult to make vegan: Many are formulated with beeswax to coat the hairs and keep them fluffed. ILIA's, however, uses shea butter for optimal control, along with sunflower seed oil and aloe vera juice to condition the brow hairs and keep them touchably flexible. The result? Full, lush arches in just a few swipes. 

Essential Brow Natural Volumizing Brow Gel, ILIA Beauty ($26)

For those partial to a strong, winged liner, this liquid number is your best bet. The precise tip lends flawless application, and it's formulated with cornflower water to soothe the delicate eye area (you know, in case you need to remove and reapply a couple of times before getting the wing just right). 

Clean Liquid Eyeliner, NakedPoppy ($18)

Thanks to its banana-powder-inspired pigments, this primer instantly offers an illuminating glow that's hard to ignore. It's all about the dew: packed with vitamin C and E to nourish and protect the skin, as well as squalane for a boost of hydration. Feel free to apply this star product under your makeup base, or on its own for a bout of brightness. It even doubles as a highlighter—it's that glow-inducing.

Banana Bright Face Primer, OLEHENRIKSEN ($38)