We Tested All The Nontoxic Makeup — And These Are The Best
Welcome to mbg's 2018 Beauty Awards! For more of our favorite products of the year, check out the rest of the awards here.
It's safe to say that, in 2018, natural skin care rivals conventional skin care across almost all categories and products. The same just isn't true about makeup—at least not yet. The color segment is growing, and we have a handful of brands making cosmetics that stand up to the pigmented, potent, shimmery, and bold, and everything in between. These are the brands leading the charge.
Kosas Weightless Lip Color
Kosas lipsticks are a twofold win. They utilize botanicals and oils to hydrate and protect the lips, and in many cases, this results in more of a balm or a gloss. With Kosas, the color is matte, highly pigmented, and stays put, even after drinking a mug of matcha. Will it last for eight hours? Probably not if you eat anything, but we believe lip color shouldn't have all-day staying power, especially if it's something that'll eventually make its way down your digestive tract.
Weightless Lip Color, Kosas, $28
Couleur Caramel Mascara
Like many natural beauty finds, Couleur Caramel is a European brand you won't find at many stateside retailers except for natural beauty expert and herbalist Jessa Blades' super curated online shop. This formula lengthens, thickens, and volumizes without the harmful ingredients in most conventional mascaras and is easy to remove at the end of the day. If Maybelline's Great Lash had a natural dupe, this would be it.
Mascara, Couleur Caramel, $27
Maya Chia Highlight of the Day Illuminating Serum
This chia-oil-based serum has more skin benefits than your average highlighter. At first glance it looks intense, but smear a drop or two of it onto your cheekbone and you'll see firsthand the subtle magic it imparts. Four colors span yellow gold, white gold, silver, and bronze for every skin shade and undertone, and it absorbs easily and quickly.
Highlight of the Day Illuminating Serum, Maya Chia, $42
Alima Pure Satin Matte Foundation
The natural foundation shade situation is rather disappointing at best and frustratingly upsetting at worst. Most brands carry only lighter shades, and if they do have darker ones it's limited to one or two. With 45 different shades, Alima Pure has the best range in the green beauty space. It's split into five different undertones: cool, neutral, beige, warm, and olive, and each undertone contains nine different shades, each made with only four ingredients. The powder itself is loose, buildable, and perfect to wear on top of a face oil.
Satin Matte Foundation, Alima Pure, $28
Ilia Multi-Stick in Lady Bird
Ilia's multi-sticks are chock-full of emollient-moisturizing ingredients like sunflower seed oil, castor oil, cocoa butter, candelilla wax, sesame seed oil, and shea butter—all of which impart hydration into the skin and protect it. The color is sheer to medium, ideal for use as a blush and lip product, and even as a beautiful pink eye shadow (just be sure you're taking from the untouched side of the stick with a brush to avoid contamination).
Multi-Stick in Lady Bird, Ilia, $34
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