April's Best Natural Beauty Launches Have A Superfood Theme Going On
Spring has sprung, and so have dozens of new, natural products in the green beauty world. This month, food-as-beauty emerged as a theme with a true cross-category mix of makeup, fragrance, ritual objects, and treatments that launched in April. If you’re currently Kondo-ing your beauty cabinet, use this as a resource for ideas of spring and summer-appropriate swaps for your winter creams and oils.
Ellis Brooklyn West Eau De Parfum
A line of bodycare and fragrance developed by New York Times beauty columnist Bee Shapiro, Ellis Brooklyn is known for being one of the first modern fragrance lines with a nontoxic, Earth-friendly approach. West is her eighth original scent, a decidedly fresh and citrusy one that has an earthy dry-down, ideal for daytime wear that’s light and free but not too sweet.
West Eau De Parfum, Ellis Brooklyn, $105
Activist Manuka Raw Manuka Honey 1000+ MGO
Manuka honey has seemingly endless health benefits, but when it comes to beauty, it’s been shown time and time again to help calm stubborn blemishes, hormonal acne, and inflamed skin. This new formula from Activist is 1000+ MGO, which means its made from the pure, mono-flora manuka flower honey only, giving it it superior antibacterial, enzymatic, and active properties. If you love masking with manuka, this limited edition batch is next level.
Raw Manuka Honey 1000+ MGO, Activist Manuka, $165
Golde Lucuma Bright Instant Exfoliating Face Mask
Known for its cheery packaging and high-quality superfood blends like matcha, cacao, and turmeric golden milk, Golde has launched a line of edible face masks. Made only with supplement-grade ingredients sans clay, fillers, essential oils, or preservatives, it’s a great option for people with sensitive skin. Papaya and lucuma fruit extracts exfoliate the skin while sea buckthorn and marshmallow root extract nourish it. Combine with manuka honey or water for a skin-brightening mask.
Lucuma Bright Instant Exfoliating Face Mask, Golde, $34
Indie Lee I-Recover Mind + Body Gel
Ever wish you could bring an Epsom salt bath with you wherever you go? Now you can. Indie Lee’s latest is a recovery gel. Replete with soothing arnica, stimulating black pepper, and calming lavender and patchouli, it melts away that post-workout stiff feeling providing feel-good (albeit temporary) relief.
I-Recover Mind + Body Gel, Indie Lee, $48
Glow Recipe Pineapple-C Bright Serum
K-beauty brand Glow Recipe arguably shepherded the fruit-inspired skin care trend into being a few years ago with the release of its cult-favorite product, the watermelon glow sleeping mask. As demand for cleaner, greener Korean beauty grows, so too does Glow Recipe’s namesake collection. This pineapple infused serum actually has pineapple at the top of the ingredient list, which means it’s chock-full of skin-clearing natural acids and enzymes from the fruit.
Pineapple-C Bright Serum, Glow Recipe, $49
Lano Face Base Aussie Flyer Mask
This zingy leave-on face mask is excellent for dull, tired, or dehydrated skin—ideal, as its name implies, for jet lagged travelers or anyone in need of a boost. Formulated with ginger, peppermint oil, caffeine, and a hydrating mixture of plant oils and seed butters, the texture is a cross between a moisturizer and a gel, and leaves skin feeling clean, bright, and refreshed.
Face Base Aussie Flyer Mask, Lano, $24
Aesop Gentle Facial Cleansing Milk
Made for dry and sensitive skin, but appropriate for all skin types, Aesop’s new cleansing milk is gentle but powerful. A little goes a long way, removing makeup, environmental pollutants, and excess oil. Grapeseed oil, jojoba, and sunflower seed oil combine into a gentle milky consistency that doesn’t lather, keeping the skin’s natural barrier intact. Lavender, juniper, and sandalwood deliver on the phenomenal aromatic experience we’ve come to expect from Aesop, too.
Gentle Facial Cleansing Milk, Aesop, $35
Vancouver Candle Co. Vita (Life) Candle
If you don’t know about Vancouver Candle Co. yet, you’re in for a treat. The up-and-coming Canadian brand has developed a new collection of candles called “Discovery” with a range of scents based on Ayurvedic principles. The Vita—life in Latin—is unisex and equal parts earthy and springy, with notes of fig, cedarwood, and vetiver, an ideal choice for enlivening a space. All candles are made with soy wax, pure cotton wicks, and essential oils.
Vita (Life) Candle, Vancouver Candle Co., $45
Dr. Hauschka Shower Cream
SLS-free and vegan, Dr. Hauschka’s new shower cream is an all-in-one answer to dry skin woes. It’ll take the place of body wash, oils, and heavy creams—our favorite use case is shaving cream! In the warmer months it hydrates just enough to leave the skin soft but open to breathe.
Shower Cream, Dr. Hauschka, $12
Briogeo Color Me Brilliant Mushroom + Bamboo Color Protect Shampoo
Along with several other innovations in the non-toxic hair category, Briogeo’s latest is one of the only clean formulas on the market that protects color-treated hair. Using turkey tail mushroom to strengthen strands, bamboo as an environmental protectant, and radish root ferment as a balancing agent, it’s gentle enough to use on delicate and color-damaged hair, which is not the case with many natural-leaning shampoos.
In Fiore Vis Clair Supreme Firming Eye Complex
Whenever In Fiore, a natural beauty “OG” that continues to uphold its high standard of quality ingredients and formulations, comes out with a new product, clean beauty enthusiasts everywhere open their eyes and ears and noses to welcome it. The Vis Clair Supreme is no exception. Rich with avocado, jojoba, castor, and safflower oils, carefully chosen plant extracts like sweet clover, chamomile, horse chestnut, green coffee, and sea buckthorn work on the delicate eye area to brighten it, restoring the health and vibrancy of tired tissues while calming any irritation and inflammation.
Vis Clair Supreme Firming Eye Complex, In Fiore, $185
Farmacy Beauty Honey Grail Ultra-Hyrdating Face Oil
This lightweight face oil is ideal for warmer months. Five flower oils—hibiscus, rosehip, evening primrose, crambe and sunflower—complement the royal jelly and buckwheat honey ingredients for which Farmacy Beauty is known. The high antioxidant content of these ingredients help protect against free radical damage, keep the skin hydrated, and promote a youthful glow.
Honey Grail Ultra-Hyrdating Face Oil, Farmacy Beauty, $48
Ilia Color Haze Multi-Use Pigment
If you’re a fan of Ilia’s multi-use color sticks, behold. This new launch from the green beauty clean color brand now comes in an easy to use, sheer cream pigment that can be layered to bold effect. Free from silicone, gluten, soy, parabens, phthalates, sulfates, petros, and synthetic fragrances, its emollience comes from natural plant oils like olive, coconut, and jojoba. The best part? It dries matte—no sticky, hair-in-gloss situations here.
Color Haze Multi-Use Pigment, Ilia, $32
Dr. Barbara Sturm Clarifying Spot Treatment 01
German brand Dr. Barbara Sturm has released new clarifying line, and the tinted spot treatments are the gateway product. Using tea tree oil, zinc oxide, and active botanicals, they are designed to conceal blemishes while helping to tame irritation and gently ward off acne-causing bacteria.
Clarifying Spot Treatment 01, Dr. Barbara Sturm, $54
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