For the past three or so years (more than five if you count the moonlighting years) I’ve thought about boobs. A lot. More than the average person. I guess starting an intimate apparel brand will do that to you—as a founder, you tend to eat, live, and breathe your business. So when we set out to start Negative, I quickly became desensitized to the topic of undergarments, one that’s often kept private. As a course of business, talking and thinking about the female anatomy is a large part of what I do. It doesn’t feel uncomfortable or taboo; at this point it feels normal. Though it is kind of creepy to consider that so many lingerie companies are owned and operated by men.
That said, up until now, my thought process around boobs was pretty limited to their (arguably superfluous) aesthetic role—how they look in a garment, how they make a woman feel about her femininity, how they can make others feel aroused, or not, how they change over the month and over time, and how they make themselves known in colder temperatures.