Rituals are foundational to the human experience. They're little spacers in the density of life, acting as potent reminders to be present. Not to be confused with routine, rituals are infused with meaning. You probably brush your teeth every day on autopilot, for example. That's a routine. But if you brushed your teeth and added an element that enhanced your sense of well-being, like a gratitude practice, the mundane is instantly elevated and brushing your teeth becomes a transformative experience.
It's the repetition of practice is that shapes us over time, and these days it's important to take some of these offline. If you're spending more time on Instagram than you are on the mat (no judgement, us too), perhaps its time to reassess. New York City-based yoga teacher Jenn Tardif a bonafide expert on ritual, aims to solve for just that with her wellness brand 3rd Ritual, launching today. Rather than digitizing the wellness experience, 3rd Ritual's mission is to help people honor their own personal rituals by making the experience of accessing inner well-being more enjoyable, attainable, and perhaps most importantly, totally analog.