Surprising Way a Vegan Ice Cream Stand Got Popular

When Lula's Sweet Apothecary vegan ice cream stand initially launched in NYC they couldn't afford to put the word "vegan" on their window. So how did they get so popular among vegans and non-vegans alike? Marketing guru, Seth Godin has an interesting take:

You can check out Seth Godin's entire post about Lula's here.

image via QuarryGirl

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