Thanks to the wonderful world of blogging, now everyone has the opportunity to be a writer. While I’m sure there are many people out there who aren’t too happy about this, I think it's fabulous! As yoga teachers, we need every outlet available to us to make connections, put ourselves out there, and share yoga with the world!
Not convinced that blogging is right for you?
Check out these 5 reasons why you may want to start calling Starbucks your office and get down to writing, er…typing.
1. Connect with your students!
The internet makes it possible for you to keep teaching your students long after you've left the studio. Whatever you teach in class can be followed up with some tips on your blog as a way to (1) offer more information to your students and (2) show them that you appreciate their willingness to learn from you!
2. It’s all about marketing, baby!
As yoga teachers, we need every marketing outlet available to us in order to have a successful teaching career. You want students who are seeking private sessions to be able to find you. You also want to be accessible to studio owners who are hiring and on the lookout for great teachers. Keeping a blog (in addition to having a business website) allows you one more way to advertise yourself. Having your name and information in multiple places on the web increases your chances of being found. And as long as you have your contact information or a link to your website in a location that is easily seen, those people can reach out to you, and will soon be your students.
3. You'll network with other teachers.
Networking? Yes, please! As a yoga teacher, you want people to know your name. Networking with other teachers is a great way to make that happen. One way to get more exposure is to hook up with other local yoga teachers and do some guest blogging. Chances are they already have a blog themselves, so offer to write an exclusive article for their blog if they will do the same for you. This way you can share your articles with their audience when you write for them, and draw their audience to your blog when they write for you! It’s a win-win!
4. You can reach people on the other side of the world who'd never have the chance to learn from you in person.
You've spent countless dollars on teacher trainings, books, workshops, DVD’s, seminars, etc. Your brain is jam-packed full of important information about yoga. You have a gift and you need to share it with all of the millions of people out there who have yet to learn about yoga themselves.
With a blog, you can reach people on the other side of the world who would never have the opportunity to learn from you in person. Just because they can’t walk into your classroom doesn’t mean they shouldn’t get to learn from you. Every article you post is an opportunity to reach someone who needs you.
If you long to be a writer or you’re interested in having your articles published in a well known publication, you'll need some experience. Committing to a blog of your own gives you the opportunity to figure out what type of writer you want to be, what subjects and tone work well with your audience, and provide you with the opportunity to fine tune your writing skills. You may also find that someone you wish to write for will want to see a sample of your writing. Wouldn’t it be great if you can show them the blog you've been writing for years?
If you're among the minority of yoga teachers out there who still haven’t stepped into the world of blogging, what are you waiting for?? Make yourself a cup of tea, get cozy on your couch and let the creative juices flow! Put yourself and your words out there and see what awesome things come your way as a result!