Last night, 60 Minutes ran a segment on famed Spanish chef José Andrés. In addition to his inspirational rags to riches story (he came to the U.S. with "$50 bucks in his pocket and his set of cooking knives"), Andres talks fruits and veggies with Anderson Cooper, saying
I believe the future is vegetables and fruits. They are so much more sexier than a piece of chicken... Let's compare a chicken breast, the best chicken breast from the best farm with a beautiful pineapple. Cut the pineapple, already the aromas are inundating the entire kitchen. Acidity. Sour after notes, touches of passion fruit. I love meat too but only once in a while. You get a piece of meat and you put it in your mouth, you chew, the first five seconds, all the juices flow around your mouth, they're gone, and then you are 20 more seconds chewing something that is tasteless at this point. Something like this doesn't happen with a pineapple, an asparagus, or a green pea.
Here's the entire 60 Minutes segment.