What Your TV Is Telling You to Do and Why
Recently on NBC Universal, Al Gore appeared on "30 Rock," chefs on "Top Chef" prepared a meal using only organic ingredients, and on "The Office" Dwight became obsessed with recycling. So why have these shows had messages about being healthier and greener?
The tactic—General ElectricCo.'s NBC Universal calls it "behavior placement"—is designed to sway viewers to adopt actions they see modeled in their favorite shows. And it helps sell ads to marketers who want to associate their brands with a feel-good, socially aware show.
Is this a good thing? What do you think?
image via NBC