Vegan Bakeries Contemplate 'V' Word

Today's WSJ has an interesting article that profiles a number of vegan bakeries across the country. The thing is, some of these bakeries openly say that they're vegan, while others don't for 'fear of scaring off customers.'

One of our favorite vegan bakeries in NYC, BabyCakes, doesn't promote that it's vegan:

BabyCakes NYC bakery specializes in vegan and gluten-free pastries and advertises that on its website. But inside its New York store, "I didn't put signs up that it was a vegan bakery. I didn't want to repel anyone," says owner Erin McKenna.

How is BabyCakes faring? 

Pretty darn well.

They now have additional locations in Los Angeles and Disney World, and had $1.8 million in sales last year.

So what do you think? Does the word 'vegan' still scare you or maybe someone you know?

Ready to learn more about how to unlock the power of food to heal your body, prevent disease & achieve optimal health? Register now for our FREE Functional Nutrition Webinar with Kelly LeVeque.

Related Posts

Popular Stories

Sites We Love

Functional Nutrition Webinar

Food is Medicine

Food has the power to create a happier and healthier world. Celebrity Nutritionist Kelly LeVeque will show you how.

Get Free Access Now Loading next article...
Sign up for mbg's FREE Functional Nutrition Webinar

Your article and new folder have been saved!