Everyone knows the feeling: A craving hits for a favorite indulgence and you can't stop thinking about it until you finally give in. And once you're satisfied, the craving subsides. But for those who struggle with losing weight and keeping it off, feeling satisfied doesn't always come so easily. Cravings are often frequent and intense; they can dominate your focus, weaken your willpower, and cause you to overeat—totally against your will. Therefore, being in control of cravings is crucial to losing weight and maintaining it for life.
It's common to feel out of control and like you allow your cravings to drive your eating habits. I used to try to manage cravings by banning all unhealthy foods, but then I'd experience intense cravings and overindulge. Other times, I'd try to gain control by fulfilling my cravings with "healthier" options like granola cereal or baked foods instead of fried, but afterward I rarely felt satisfied and the cravings persisted.