Proving again that with a little ingenuity, even a red carpet walk can do a lot of good for the world, Emma Watson has just announced a new Instagram account called The Press Tour, dedicated to highlighting sustainable and eco-conscious clothing brands she wears on her Beauty and the Beast promotional circuit. Emma's decision to stick to eco-fashion on the red carpet isn't a surprise: “I made a choice last year that I would only wear sustainable fashion on the red carpet," she told CNN Style last May. "The fashion industry is the second-biggest pollutant of fresh water on the planet. It has such a huge environment impact and such a big human impact. And it’s just not enough for me anymore that it’s a beautiful item or a beautiful piece. I want to know that it’s not leaving a negative mark."
Now, with her first major promotional tour since the statement, she's finally getting the chance to put her money where her mouth is. Her first post features the actress looking casually cool in Paris, with a caption designed to raise consciousness.