The Coolest Indie Beauty Brands Right Now

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We know you love greening your routine and discovering something new, which is why these up-and-coming brands—jam-packed with high-vibe/ good-for-you ingredients—are such a score. Some of them debuted at the Indie Beauty Expo in L.A. in January, and some were catapulted on to the beauty stage at Natural Products Expo West, which took place last week. Think: a vegan toothpaste flavored with pineapple and South African rooibos, a moon-cycle herbal mist for your lady garden and a nail polish made from fruits, veggies and plants!

Take note: this is the stuff you, me, and everyone we know will go crazy for in a few months from now...

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There’s something in the experience here—the ornamental packaging, the unusual flavors, the rigorously vetted ingredients—that takes brushing your teeth from the ordinary to the sublime. Not only is this yummy tasting eco-chic toothpaste 100% vegan, cruelty-free, and free of parabens, but even the stylish packaging is carefully held to a high standard of ethics and sustainability—its packaging is PEFC-certified. Lebon Tropical Crush Toothpaste ($19)

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Natural perfumer Jennifer Botto describes her olfactory creation as a poetic masterpiece: "Dusk envelops the orchard. A stranger moves slowly among the shadows, motives unknown. Flashes of crimson stone fruits beckon, only to disappear behind a smoky haze of wet leather, charred wood and baked earth." Makes you wanna spritz all over, doesn't it? Botto grew up on a farm and had a connection to nature early on. "I had space to roam and each season brought with it the most glorious sensory gifts," she says. One of the most interesting things about her fragrances are that they are triple filtered into organic grape alcohol and are made with over 90% USDA certified organic ingredients. Thorn & Bloom Stranger In The Cherry Grove (from $35)

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When Kid Licks founders Audrey Amara and Josh Kroot’s four-year-old daughter started getting into nail polish, they wanted her to use one that was kid-friendly, safe, and...edible. A couple of kitchen experiments later, Kid Licks, was born. The "polish" goes on like regular, and even dries like regular, but you can remove it with just soap, water, and a teeny bit of scrubbing. Great for allergenic adults and those who like to nibble at their nails too: It's basically 100% organic and 100% edible! Kid Licks Edible Organic Nail Polish ($12.99)

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Mixed by hand in downtown Los Angeles, the natural perfume brand currently offers eight different scents that evoke founder Krystal Quinn Castro's favorite Golden State road trip stops. The Canada-bred native most recently trained with perfume guru Mandy Aftel, and donates a portion of each sale to Charity:Water. Los Feliz Botanicals The Sierras Perfume Balm ($24)

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One thing we to know for sure, is that they do a rather fabulous job of cleaning themselves. That said, there are still a host of factors that can mess with the (vibes, feng shui, health) of your vagina. Whilst it may not need a mist, we love Taylor's Naturals Muffin Mist Spray, a herbal concoction for in between sessions at the gym, shaving and the general rigors of daily life. Sometimes it just does need extra TLC...Taylor's Naturals Muffin Mist ($8.99)


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