For decades, federal regulations have let companies use the word “fragrance” on soap, shampoo, skincare and other personal care product labels to hide the identity of multiple chemicals, many of them linked to allergies or other health effects. For the most part, personal care product companies and fragrance manufacturers have resisted calls for disclosure, and “fragrance” has remained a black box for hundreds of chemicals in thousands of everyday products.
But in a major move today that could dramatically alter the personal care and fragrance markets, industry giant Unilever announced a bold new initiative to provide detailed information on fragrance ingredients for all products in its multibillion-dollar portfolio of personal care brands, including Dove, Noxzema, Lever 2000 and NEXXUS.
It is an unprecedented leap toward transparency for a major company and a landmark win for consumers’ right to know, said EWG President and Co-Founder Ken Cook. EWG is the leading independent source of information on the health and safety of personal care products through its Skin Deep® cosmetics database.
“Unilever’s action is a game-changer for transparency in the personal care product market, and we expect other major companies to follow suit,” said Cook.
Unilever shared details of its market-changing new policy with EWG experts prior to its announcement. The transparency initiative will provide customers with: