When you hear that Matt Damon is partnering with a beer company on a campaign called Buy a Lady a Drink, you might expect the objective to be some version of a good night out. It's much more than that. "A decade ago I started to explore issues of extreme poverty. Water and sanitation underpin it all," the Oscar-winning actor explained over dinner during this year's Sundance Festival. He's working with Belgian beer brand Stella Artois and Water.org to help bring clean drinking water to 3.5 million people by 2020.
It's an issue that's personal for him. "I've traveled all around the world interacting with these little girls and as a father of four girls, it's deeply affecting," said Damon, whose daughters Isabella (10), Gia (8), Stella (6), and stepdaughter Alexia (19) were on his mind as he recalled his journeys to Africa and South America. "I remember being in Ethiopia and watching these villagers get water out of a hand-dug well, and these children were filling up these plastic bottles to take to school, and when they pulled it out, it literally looked like chocolate milk," said Damon. "You want to slap it out of their hands because you know they are going to get sick. But the reality is that if they don't drink the water that day, they are going to die."