Over the past two years, Target has crafted and honed a comprehensive sustainability strategy. Its Made to Matter campaign highlights brands producing clean, organic products and challenges them to push the proverbial envelope even further. The company has also set ambitious goals for its supply-chain safety and environmental efficiency. Now, the retail giant is stepping into the realm of chemical regulation.
Target's just-unveiled chemical program is a mix of new policies and trackable goals that focus on ingredient transparency, chemical management, and innovation.
Target spokesperson Angie Thompson tells mindbodygreen that this shift is a reaction to consumer preferences. "According to NMI’s 2016 report, 66 percent of U.S. consumers are interested in socially and/or environmentally better products," Target spokesperson Angie Thompson tells mindbodygreen. "Our guests are becoming increasingly concerned with chemicals in products they use in, on, or around their bodies."
Basically, Target is working to shine a light on what's really in its products and cut down on the amount of nasty chemicals on the market today. The news release detailing the new program has a lot of meat to it, so we broke it down into some key themes. Here's how the brand aims to use (and avoid) chemicals over the next three to five years: