Starting a small business is risky. According to the Small Business Association (SBA), 50 percent of startups fail within five years. Starting a small lifestyle business in a highly seasonal, niche industry? Even riskier. Is it worth it? Is my idea good enough? This refrain played out in my head last year as I weighed the pros and cons of starting my ski apparel brand, Orsden.
The pros? Doing something I loved. Turning a passion into a career. Creating a product needed in the market.
The cons? Failing. Taking on significant emotional and financial stress. Giving up a stable job.
Ultimately, I decided I couldn't live in fear of the cons. Yes, there were risks involved, but every time I ski down a mountain, there are inherent risks. Those don't hold me back. There could be a terrifying precipice just off a trail, a sudden change in visibility, or a treacherous patch of ice. I don't dwell on those possibilities. Instead, I stay calm, focused, and I find a way down the mountain.
I've applied this lesson to my career, creating a road map to help manage my fear of failure and embrace risk. Whether you're starting your own company or trying to achieve another goal, these tips are highly relatable no matter what mountain you're trying to conquer: