At the advice of our friend, Brian Johnson, I recently picked up Crush It! and blew right through it. It was a fast read with lots of great tidbits of info for anyone working in small business or looking to make an entrepreneurial leap. I highly recommend it. Here are three important questions that I took away from Crush It!:
- Am I absolutely passionate about what I'm about to do? When you're working 24/7 and you don't love what you're doing, you're not going to put in the time that'll probably be necessary to succeed. So if you don't love it, don't do it.
- Can I be the best at whatever I'm doing or would like to do? Can I speak to it better than anyone? Can my product be the best product on the market? If so go for it.
- I'm passionate and I can be the best, now I need to find out how to make money. How big is the market?