Oh, Black Friday. Why are you even a thing? In a world plagued with overconsumption and excess waste, I think it's safe to say that a Black Friday ban would be in everybody's best interest (except mass retailers, of course). As we've learned from the ethical fashion documentary The True Cost, somebody, somewhere is paying for our $20 convenient steals. This doesn't apply only to fashion; the same goes for appliances, toys, and technology. Think about what went into getting all of that merchandise on the shelves and racks—the overworked and underpaid individuals, the toxic dyes dumped into our waterways. And what happens to our Black Friday impulse buys after we realize we don't really want them after all? They end up filling our landfills, polluting our oceans, and cluttering our homes.
Boycott Black Friday by avoiding mass retailers. The power of our dollar has the most profound and direct impact on demand—if we don't participate, retailers will see an immediate reflection in their numbers. Instead, support local, ethical companies that produce thoughtful goods and give back to the community. You can follow your favorite conscious companies on social media to get notifications about their sales, and find new ones that deserve your support on Small Business Saturday.