As our own personal wellness practices become increasingly informed and substantiated by technology and social media, it's fascinating to see physical spaces designed in response to and in consideration of the plugged-in reality we're so often trying to escape.
Inscape, a new space based in New York's Flatiron "fitness" district, embraces this paradox. Upon arrival, I wasn't certain I'd come to the right place. I was here to meditate, right? It looked like an incredibly spacious, high-end mindfulness boutique—three things that, until now, hadn't gone together.
But if the Instagrammable lounge and well-curated shop are any indication, founder Khajak Keledjian is looking to attract a certain consumer: someone looking for an elevated, sensory meditation experience.
Formerly the CEO of Intermix, Keledjian has been meditating since 2007 and said that Inscape has many inspirations, but first and foremost he aimed to solve a problem: he couldn't find a place to meditate regularly. He even tried bathroom stalls and a random church down the street from his apartment, but both weren't long term solutions.
In 2014, after two years packed with life-changing events: a silent meditation retreat, his wedding, the death of his father, and the birth of one of his kids, paired with a dash of burning man, he decided meditation was more than his personal practice. It was a lifestyle. He sold Intermix to Gap that year and started thinking about what was next.