12 Things You Need To Know Today (November 4)

12 Things You Need To Know Today (November 4) Hero Image
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1. Take note, marathon runners. The joy of running isn't in how fast you finish; it's how efficiently you move.

New data from a passionate computer scientist who studies running shows that runners who go fastest during the first third of a marathon actually add 40 minutes onto their overall time. Societally we're always looking into how to be more efficient, but what makes a runner joyful when exerting so much effort? "The point is not lack of effort but lack of tension. Then your exertion can be more joyous than punitive," says Professor Barry Smyth. We had a feeling! (Science of Us)

2. A record-breaking supermoon is coming.

On November 14, the moon will appear nearly 15 percent larger and about 30 percent brighter than the average moon, making it the biggest in 70 years. Don't miss it! The next supermoon of this magnitude isn't expected until November 25 of 2034. (Science Alert)

3. A county council in England has come up with an ingenious way to help women feel and stay safe.

As evidenced by an image of a poster in a Lincolnshire bar bathroom (which has been reposted over 30,000 times), this new sexual assault prevention technique involves a code word, "Angela," which anyone on a date or in a situation they're uncomfortable with can say to a bartender or waitstaff. That person will help them get a cab or discreetly find another way out of the situation. Let's bring this strategy stateside, folks. (AdWeek)

4. Sad but true: Bossy kids are successful kids.

A new study out of Developmental Psychology found that 3- to 4-year-olds who are domineering and aggressive tend to thrive socially while those who are more reserved suffer. But have no fear, this pattern starts to reverse around age 5 or so. (The Atlantic)

5. The next food trend is...traditional Slavic food.

And it might not look like what you'd expect. A new generation of chefs are all about flavors from Poland, the Ukraine, and Russia but often with a fresh and vegetable-centric take. We can definitely get on board with dishes like, "dumplings in a broth of fresh carrot juice and porcini and fennel-infused almond yogurt." (WSJ)


6. This new fertility device is like a condom and a tampon rolled into one.

The doctor who worked on The Stork is making fertility more accessible to couples who'd otherwise have to turn to IVF. After insertion, the device triggers a funnel to be released and deposited, while the structure's string attachment makes it easy to take out. So far, its 20 percent success rate is proving to be just as effective as IVF and far less expensive. (Daily Mail)

7. Cobie Smulders bravely shares her journey through ovarian cancer and body acceptance.

In the latest Lenny Letter, the actress got vulnerable about her battle with ovarian cancer in her 20s and how she learned to love her body through the struggle. (Lenny Letter)

8. An iconic physics experiment may be hiding more than we ever realized about the nature of reality.

The classic "double-slit" experiment looks set to challenge one of the most closely held assumptions of quantum mechanics. Physicists using a principle called the Born rule are looking for cracks in quantum theory. "If the Born rule is violated, then a fundamental idea of quantum mechanics has been violated, and it should point to where one needs to go to find new quantum gravitational theories," says James Quach at the Barcelona Institute of Science and Technology. (New Scientist)

9. Donna Karan's going Zen.

Donna Karan has just opened a new outpost for Urban Zen, the fashion designer's iconic lifestyle label. Featuring handmade housewares, essential oils, and, of course, her reliable brand of soft and stretchy knitwear (accentuated by raw silks and suedes), Karan's latest store in LA reflects the direction in which she's steering her company: westward. Said the designer, "Now I think DKLA sounds great." (WSJ)

10. Embryo adoption is now a thing.

When it comes to infertility, this idea is kind of a genius one: You can just adopt an embryo. So while the sperm and egg come from other people, you grow the fetus inside your own body. (The Atlantic)

11. Does Facebook help you live longer?

In a recent study of 12 million Facebook users, the connection between engaging in online social networks and length of life did show a link between reduced mortality and friend requests accepted, but no association between initiating online friendships and longevity. Just when we thought trying to make friends on social media would make us healthier. (NY Mag)

12. The diet that Gwyneth, Madonna. and Jennifer swear by, and maybe you should too.

Seems the low-carb diet continues to maintain its popularity among some of the most well-known female celebrities out there. New studies show that in the absence of bread, rice, and pasta, the body's production of insulin can decrease by 30 percent, as can the risk of diabetes. Next time you reach for that extra carb, think about it for a second! (Daily Mail)

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