Slogans sweaters are at saturation point. From Whoopi Goldberg wearing a label du jour Vetements "May the Bridges I Burn Light the Way" hoodie on U.S. daytime TV, to the puntastic proliferation in the yoga world—on one recent retreat we spotted no less than five attendees who were "Namastay-ing in Bed"—words can help us feel better on a bad day and let people know our frame of mind without us having to open our mouths. Which, as we're sure you'll agree, can be pretty useful sometimes.
But slogan sweaters can be so much more than just brandishing a pithy statement on your chest—many also generate funds for great causes. So by choosing carefully you not only donate much appreciated money through the purchase, but you also get to use your body to share a message you value. It’s as tribal as it gets.