How To Successfully Evolve A Cult Brand

Photo: mbg creative

We’re sharing the best moments from #revitalize2016, our premier event bringing together wellness leaders and inspiring people. Want to get even more of the action?  Check out the full talks here.  

How do you evolve your niche brand, whether it's beauty, fashion, wellness, home, or food, into a lifestyle one? Lew Frankfort, chairman and former CEO of Coach Inc., successfully guided the household-name handbag brand through this growth process. It's important to stay true to your brand's essence, but he also recommends learning how to express your brand in different ways. Find out how in this short conversation with mindbodygreen founder and CEO Jason Wachob.

A native New Yorker, Lew established himself as a successful leader at Coach Inc., where he worked for more than 30 years, taking the brand from $5 million in sales to more than $6 billion. Since leaving Coach, he's created Benvolio Group LLC for venture investing, has joined the board at WeWork, and has become a chairman of Flywheel and an investor and partner in mindbodygreen.

Watch Lew Frankfort’s full-length talk right here.

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