How To Distinguish A Fad From A Lasting Trend

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Many of us trying to "make it" in the wellness world are aware that it's currently trending in the larger ecosystem and are curious about how to make short-term success last. Lew Frankfort, chairman and former CEO of Coach Inc., says that your consumers or clients will validate you with multiple usages over time and that the key to long-term staying power is to continuously please and delight your consumers. Watch this short interview with mindbodygreen founder and CEO Jason Wachob to find out the "kernels" of truth Lew looks for when he's helping to build a brand.

A native New Yorker, Lew established himself as a successful leader at Coach Inc., where he worked for more than 30 years, taking the brand from $5 million in sales to more than $6 billion. Since leaving Coach, he's created Benvolio Group LLC for venture investing, has joined the board at WeWork, and has become a chairman of Flywheel and an investor and partner in mindbodygreen.

Watch Lew Frankfort’s full-length talk right here.

And are you ready to learn more about how to unlock the power of food to heal your body, prevent disease & achieve optimal health? Register now for our FREE Functional Nutrition Webinar with Kelly LeVeque.

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