We’re sharing the best moments from #revitalize2016, our premier event bringing together wellness leaders and inspiring people. Want to get even more of the action? Check out the full talks here.
The Former CEO Of Coach Shares The Ingredients Of A Successful Brand
Brands are organic; they evolve, and the strongest ones are consistent. Hear how Lew Frankfort, chairman and former CEO of Coach Inc., defines the foundations of a successful brand in this short video clip with mindbodygreen's founder Jason Wachob.
Lew established himself as a successful leader at Coach Inc., where he worked for more than 30 years, taking the brand from $5 million in sales to more than $6 billion and learning quite a bit about what makes a brand successful (and what doesn't). Since leaving Coach, he's created Benvolio Group, LLC, for venture investing, has joined the board at WeWork, and has become a chairman of Flywheel and an investor and partner in mindbodygreen.
Watch Lew Frankfort’s full-length talk right here.