The Former CEO Of Coach Shares The Ingredients Of A Successful Brand

We’re sharing the best moments from #revitalize2016, our premier event bringing together wellness leaders and inspiring people. Want to get even more of the action?  Check out the full talks here.  

Brands are organic; they evolve, and the strongest ones are consistent. Hear how Lew Frankfort, chairman and former CEO of Coach Inc., defines the foundations of a successful brand in this short video clip with mindbodygreen's founder Jason Wachob.

Lew established himself as a successful leader at Coach Inc., where he worked for more than 30 years, taking the brand from $5 million in sales to more than $6 billion and learning quite a bit about what makes a brand successful (and what doesn't). Since leaving Coach, he's created Benvolio Group, LLC, for venture investing, has joined the board at WeWork, and has become a chairman of Flywheel and an investor and partner in mindbodygreen.

Watch Lew Frankfort’s full-length talk right here.

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