How The World's Largest Men's Health Organization Got Its Start

Photo: mbg creative

We’re sharing the best moments from #revitalize2016, our premier event bringing together wellness leaders and inspiring people. Want to get even more of the action? Check out the full talks here.

In the 13 years since its creation, the Movember Foundation has funded more than 1,200 men's health projects around the world and saved lives through campaigns that address prostate cancer, testicular cancer, and mental health. By 2030, it aims to reduce the premature deaths in men by 25 percent.

In this clip, foundation co-founder JC Coghlan and his wife, Sarah, the brand's global director of health promotion, share the story of the genesis of their foundation with mbg founder and CEO Jason Wachob. Listen to how an idea rooted in an Aussie pub has blossomed into the world's largest men's health organization starting billions (yes, billions) of conversations a year.

Listen to the full talk here.

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