Closing the loop means breathing new life into otherwise unusable products for as long as possible. By repurposing all sorts of trash—plastic, metals, even food scraps—we can reduce the need for raw materials, thus easing our impact on the planet.
Closed-loop systems represent a more conscious way of living, and Maggie Jones and Alex Buckley are proving just how valuable they can be. The longtime friends started their own natural, sustainable food company in an effort to give their kids healthy food that doesn't threaten the future of their environment.
"While we’ve been longtime advocates of sustainable development, like a lot of people, we started paying even closer attention when we had kids," Jones and Buckley explained. "Suddenly, the fragility of the world felt palpable."
This concern led to a line of low-impact snacks that don't require a ton natural of resources to make.
"We thought hard about how to reduce waste in our baking process, which led to a useful innovation. Our cracker shape, a tangram, is educational, and kids love to make pictures. But the custom design of our die—a tool that cuts dough into shapes as it’s baked—reduces product waste, as a result of the way the puzzle shapes fit together."
Bitsy's isn't the only company dreaming up environmentally friendly tweaks to traditionally wasteful production practices. Jones and Buckley recommend turning to the Environmental Working Group's databases to learn more about various brands so you can make better choices for your family.