The word beauty is in need of a new definition. As you move through your daily life, you inevitably encounter the word "beauty." Whether it's shopping at your local pharmacy or mega-chain, products claiming to make you more beautiful are everywhere. There are countless magazines and websites dedicated to its notions, all teaching us different ways to approach, interact, or run away from the word.
Our culture gives the illusion that beauty is of paramount importance. But what exactly does it represent, and what does it mean to you? Is beauty a limited and fleeting commodity? Is it reserved for a small and genetically gifted portion of the population?
Today, we all need new words around aesthetics, new views and ideas of what is real. It's a concept that extends beyond the physical, encompassing all parts of your inner and outer being. It's universal, and, at the same time, it's completely unique to you. It nurtures and highlights your magnetism and confidence, vitality, and health: Radical beauty is a birthright for each and every one of us.